The Lonely Koala - Turkish Cargo
Yani has been a Koala living alone in Ocean Park in Hong Kong since 2018. As part of Turkish Cargo's #MissionRescue project, Yani Koala was moved from Hong Kong to Longleat Safari Park in England to continue its lineage. And this journey turned into a documentary film that I directed. It received 5.2 million views on YouTube.
Turkish Cargo, one of the top 5 air Cargo brands in the world, aimed to make Istanbul the center of air cargo transportation with its new logistics center Smartist. The brief; was to explain this new center equipped with the latest technology and the importance of Istanbul.
At the end of a long work period, we prepared an advertising campaign consisting of 3 films. British, Japanese, and French actors took part in the films.
Felis Awards - 3 Felis, 4 Successes
FROM ISTANBUL
JOURNEY
We made a commercial that took 9 days to shoot in 5 different cities for Miles Smiles; the the exclusive frequent flyer program of the airline that flies to the most countries in the world: Turkish Airlines.
The film, which was prepared with a production team of 100 people, was directed by Thor and the director of photography was Sundance award-winning David Wright. The music was composed by Danish Anders Singh Vesterdahl.
BTCTURK 10th Year
We created a 360 campaign for world’s 4th, Türkiye's 1st crypto market BtcTurk. They celebrated its 10th anniversary in 14 years of Bitcoin history. We prepared a 130-second film, outdoor & digital campaign.
Selling a car is a tricky job. People do write praising texts on their posted ads. Our “Arabam.com" commercial relates to this insight in a funny way.
Crystal Apple Awards - Silver Apple
40 Tumbles
I'm not rich enough to buy insurance.
Probably many of us don’t make an insurance for tiny mischances that might happen at home. Our campaign for "Aksigorta house and household insurance” addresses to people who say that they are not rich enough to pay for an insurance.
Felis Awards - Curious Felis
We Carry with Proudly.
In this campaign prepared for Turkish Cargo, a film was made explaining that we are proud to carry Turkey's labor-made products.
Turkish Cargo addressed the country's producers and thanked them through the film.
CEPTE ŞOK
We created a fun campaign for Turkey’s popular discount market Şok’s mobile application "Cepte Şok”. The message was brand's inexpensiveness and free delivery on orders. Campaign aimed to show other supermarkets' high prices and the additional delivery fees on orders.
Crystal Apple Awards - 2 Crystal Apples,
2 Silver Apples
Awards - 2 Awards
Effie Awards - Bronz Effie
ACTION
We created an action-packed campaign for Aksigorta health insurance.
LIGHTS ON ADS OFF
We created an awareness-rising special outdoor ad for Aksigorta, one of Turkey’s leading insurance companies. The message we wanted to point out in the ad is, that every driver must look and focus on the road while driving.
Crystal Apple Awards - 2 Crystal Apples,
2 Silver Apples
Felis Awards - Achievement Award
The Griffon Vulture Dobrila - Turkish Airlines
Another story of homecoming! The griffon vulture Dobrila’s journey from Şanlıurfa to Serbia… We safely transported the endangered griffon vulture Dobrila, who accidentally landed in Şanlıurfa during season migration, back to its natural habitat in Serbia.
Director: Yilmaz Erman Anit
AMAZING ON THE OUTSIDE, LEGENDARY ON THE INSIDE
Crispy chicken, filled with sausage, spinach, and mozzarella. We created a fun campaign for Lezita’s new product “İçli Tavuk".
During the teaser period, we sent a box to popular social media influencers with a date written on it. On the launch date, they opened the boxes, and 4 TVCs were aired simultaneously. In the following days, to boost the campaign we started debates on social media discussing whether the sausage or the spinach is better.
Crystal Apple Awards - 1 Silver Apple,
1 Bronze Apple
DEPRESSED CIRCUS LIONS
Turkish Cargo has been transporting animals for a long time with care. Most recently, four circus lions were transported from Kyiv to a wildlife park in South Africa. The operation of transportation is documented from beginning to end by our crew to show the company’s expertise and sensibility in business. An effective and touchy company image movie was the result. Aired on CNN International, BBC International, and National Geographic, the movie created awareness about the reality of animal depression.
Felis Awards - Achievement Award
Crystal Apple Awards - Bronze Apple
Director: Yilmaz Erman Anit
#CumhuriyetBiziz
There are thousands of different names in Turkey however the sense in some is much more valuable because they refer to the values of the Republic. We benefit from this insight as we create October 29 - The Republic Day of Turkey work for Turkey’s leading telecommunication brand Turkcell. The members of the cast acting on TVC have been chosen in light of this insight.
Algida Maraş Local Ice Cream
Turkey’s very well-known actor and comedian Ata Demirer performed at the campaign of Algida’s new ice cream special for the Turkish market called Algida Maraş Usulü. The series included three TVCs and commercial jingles were also performed by the actor himself.
#TFT
Due to Covid-19 outbreak throughout the world, Turkish Airlines has stopped flights temporarily like many other airline companies. To provide inspiration to people and recover their morale, we created a social media campaign during this period.
We reinterpret the posts that millions share every Thursday under the hashtag #TBT meaning Throw Back Thursday, by asking them to share photographs of places they would like to visit when the outbreak is over and flights resume. #TFT meaning Throw Forward Thursday was the hashtag we asked them to use as they shared those photographs.
We boosted the campaign by sharing posts from the company’s social media accounts.
