YEA

I'm Yılmaz Erman, a creative professional with 15 years of experience in global brands. Starting as a Designer, I progressed through roles as Art Director and Creative Group Head. I now serve as Creative Director at Tribal Worldwide Istanbul, part of the DDB group. My journey includes positions at global advertising agencies such as TBWA/Istanbul, Grey Group, and Mullenlowe.

I've developed advertising campaigns for local and global brands, including Turkish Airlines, Unilever EMEA, HSBC, Canon, and Nike. I've contributed to over 100 commercial film projects across 10 countries, including Italy, Africa, Dubai, the UK, Serbia, and Hong Kong. I also direct documentary-style films, with one of my notable projects being Turkish Cargo Mission Rescue, which reached over 10 million viewers through social media channels, CNN, BBC, and National Geographic. During this period, I contributed to award-winning projects recognized by prestigious institutions such as Crystal Apple, Felis, and the Turkish Graphic Designers Association.

For the past three years, I've focused on artificial intelligence's potential in the creative industry. While developing innovative projects as a creative partner with Kling AI, I co-founded DifferentGuys in London and Istanbul with Ozan Ketenci, aiming to produce next-generation projects by combining AI's budget and human resource advantages with my creative experience.

The creative industry's future will be shaped by experienced creators who can blend artificial intelligence technologies with human expertise.

Yilmaz Erman is a member of

the Graphic Designers Professional Association

and The Royal Society for Arts

If you want to reach me, you can contact me at hi@yilmazermananit.com