Throughout this journey, I worked at international agencies such as TBWA/Istanbul, Grey Group, and MullenLowe. After eight years at DDB/Tribal Worldwide Istanbul, where I held my most recent role as Creative Director, I co-founded DifferentGuys,
a London and Istanbul-based company, in February 2025.

Throughout my career, I have developed advertising campaigns for a range of global and local brands, including Turkish Airlines, Unilever EMEA, HSBC, Canon, and Nike. I’ve contributed to over 100 commercial film projects across more than 10 countries, including Italy, Africa, Dubai, the UK, and Hong Kong. I have also directed documentary-style films, most notably Turkish Cargo Mission Rescue, which garnered over 10 million views across social media and major media platforms, including CNN, BBC, and National Geographic.

During this period, I received awards from prestigious organizations, including Kristal Elma, Felis, and the Turkish Graphic Designers Association (GMK). I am a member of GMK and the Royal Society of Arts.

For the past four years, I have focused on exploring the potential of artificial intelligence technologies in the creative industry. As a creative partner with technology-driven ventures like Kling AI, Higgsfield, Hailou, and ThinkDiffusion, I develop innovative projects while leading DifferentGuys’ projects in London and Istanbul. DifferentGuys aims to offer a fresh perspective to the creative industry by combining technological advantages with creative expertise.

DifferentGuys places technology at the center of creativity, co-developing next-generation creative workflows with brands. By merging creativity and technology, we position ourselves as a different kind of partner alongside brands.

I believe that the strong connection experienced creatives build with technology will shape the future of the industry